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Closing in early July 2026, the fourth Da Nang Asian Film Festival (DANAFF IV) has created significant attention in international media. From Hollywood film magazines to press systems and entertainment news sites in Asia and Europe, more than 40 media agencies in Korea, the United States, Bangladesh, Italy, Turkiye and France reported on the event, showing DANAFFs increasingly clear position on the regional film festival map. Download The Fourth Da Nang Asian Film Festival (DANAFF IV) has generated significant attention in the international media. Photo: VGP/Nhat Anh Many international media agencies simultaneously reported. Leading in terms of interest is Variety - Hollywoods leading film and entertainment magazine - with many articles, including exclusive articles about the DANAFF Industry Days program. In Korea, two daily newspapers Chosun Ilbo and Hankook Ilbo closely follow the festivals developments, along with a series of media agencies and entertainment portals such as SBS News, Newsen, Sports Donga, Star News... In the area In the South Asia region, The Daily Star and Dhaka Tribune - two prestigious English-language newspapers in Bangladesh - and many other press agencies in the country simultaneously reported on DANAFF IV. DANAFF IV also appeared on the Asian Movie Pulse website, Italys ANSA news agency, Turkish cinema websites and Produire au Suds channel of the Festival des 3 Continents, showing that media coverage has gone beyond Asia and expanded to Europe. From star attraction to public stories In addition to the red carpet activities and appearances of artists, DANAFF IV also made its mark with the launch of DANAFF Industry Days - a specialized program connecting Vietnamese producers with partners and representatives of the international film industry. In an exclusive article about DANAFF Industry Days, Variety sees the program as a notable expansion in the structure of the film festival, directing DANAFF to the role of project connection, production and market cooperation. At the program, Ms. Dinh Thanh Huong, Executive Chairman of Galaxy Studio, said that Vietnamese films accounted for 70.6% of the domestic box office market share in the first 5 months of 2026. This information was exploited by Variety in the article Vietnamese Films Capture 70% of Local Box Office as Galaxy Studio Chief Urges Global Co-Productions at Danang Industry Days, thereby placing DANAFF in a broader story about the growth of the Vietnamese film market and the need to expand international cooperation. International. Awards create media effects in many countries DANAFF IV awards also create clear media effects in the country where the work and artist are honored. The film Roid by Bangladeshi director Mejbaur Rahman Sumon won the Critics Award for Best Asian Film, creating a wave of coverage in Bangladesh. This achievement was reflected in The Daily Star, Dhaka Tribune, Daily Sun, bdnews24 and many Bangla media agencies. Meanwhile, Turkish media reported on Caner Cindoruks Best Actor award and Emin Alpers Best Director award for the movie Salvation. The results are reflected in Birsen Altuntas and Sinemalar. Through each honored work and artist, the name DANAFF continues to spread in their own film market. Hankook IlboDANAFF in the development story of Vietnamese cinema Not only reflecting the development of the festival, it also places DANAFF IV in the context of Vietnamese cinema growing rapidly but needing to find a balance between commercial success and artistic quality. Talking to the newspaper, Dr. Ngo Phuong Lan, Chairman of the Vietnam Cinema Development Promotion Association, Chairman of DANAFF, emphasized: Without forums like DANAFF to show the direction, the Vietnamese film market may fall into over-commercialization. According to her, if filmmakers only follow temporary trends and audience numbers, the artistic quality as well as the level of perfection of the work may be overlooked. Therefore, the film festival is not only a place for screening and awarding awards, but also needs to contribute to improving professionalism, creative direction and establishing new standards for the film industry. From market movements and expert opinions at DANAFF IV, Hankook Ilbo commented that Vietnamese cinema is at a stage of development reminiscent of the renaissance period of Korean cinema in the early 2000s. The newspaper assessed that DANAFF, after only four seasons of organization, has become a one of Vietnams typical international film festivals; At the same time, he believes that Vietnamese cinema can follow Korean cinemas journey to the world if it continues to invest and improve the quality of works. In Europe, news agencies are interested in the growth of Vietnamese domestic films and their ability to compete with foreign works. The connection between DANAFF Talents and Produire au Sud - a training program under Frances Festival des 3 Continents - also shows that DANAFF is gradually participating more deeply in the talent development network and international film projects. From the attraction of stars, gFrom awards to market stories, production cooperation and talent training, DANAFF IV has been approached by international media from many angles. This is not only a result of media coverage, but also shows DANAFFs increasingly clear position as a new meeting point for Asian cinema, and at the same time contributes to promoting the image of Da Nang as a dynamic, creative city with rich potential for cultural industry development.DATure more Photos of Vietnam 40 years of the Doi Moi period
