📋 Tender Overview
The Myanmar Tourism Federation (MTF), in collaboration with the Yangon Region Directorate of Hotels and Tourism, will offer a free Digital Tourism Marketing course in October to enhance digital marketing capacity among tourism businesses.
The federation announced it during its fifth online webinar, Digital Marketing for Tourism MSMEs, held on 17 September.
The webinar was attended by the Member Affairs Committee chairman, committee members, executives, and other interested participants. MTF Vice-Chairman delivered the opening remarks, while Dr Su Myat Sandi Oo, an MTF executive and ASEAN National Trainer & Certified Digital Trainer, led the main presentation on Digital Marketing for Tourism & Hospitality MSMEs.
The webinar covered the shift of 90 per cent of global travellers towards online platforms, using the SOSTAC Strategic Planning Framework to develop marketing strategies, tourism destination promotion through social media Facebook, TikTok, Viber, and Telegram and the importance of Local SEO and Google Business Profile optimization.
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