Netherlands Building Collaborative Tender

About 20 years ago Wolters Kluwer started its digital transformation by digitizing information and distributing it via online services. We have transformed into an expert solutions company. Our digital transformation has had a considerable impact on the business and the Wolters Kluwer brand.Loes Verhoeven Group Marketing Communications Manager at VIM Group in the Netherlands interviewed Caroline Wouters Chief Brand Communications Officer revealing insights into how the Wolters Kluwer brand has evolved and adapted to the organizations culture. The strength of a brand increasingly determines the success of any organization. Research shows that the more effectively a brand is managed the better it will perform which ultimately contributes to the value of the organization.