United States Open Tender

The IAB Technology Laboratorys Open Measurement Software Development Kit OM SDK has achieved tremendous support by measurement companies global ad platforms and major app publishers. The OM SDK is at various stages of deployment across hundreds of thousands of apps with a combined global reach of approximately 2 billion devices on iOS Android and other platforms. A set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments OM SDK simplifies and adds efficiency to a process that had previously involved various SDKs and systems.Since the OM SDKs release in April 2018 the Media Rating Council MRC has expressed its support of the IAB Tech Labs Open Measurement SDK certification program that ensures all parties are using this SDK correctly and uniformly. So far17 companies have been certified as such by the IAB Tech LabU.S. Flipboard Gameloft GetDabbl Google InMobi Intowow Inmarket Pandora TapjoyEurope BuzzSDK Display.io Madvertise Teads.tvIndia Pokkt Verse.inChina BytedanceKorea Mezzomedias s SIGNAL-PLAY and MANPLUS platformsWith in-app advertising viewability and verification simplified and made more consistent brands can confidently and more easily buy mobile app inventory said Dennis Buchheim Senior Vice President and General Manager IAB Tech Lab. I encourage buyers sellers and relevant platforms to update their systems to support OM SDK and pursue OM SDK-enabled media. Lets continue the momentum toward simplicity and support better business relationships and results.The MRC has reviewed the IAB Tech Lab certification process and finds it has sufficiently stringent rigor for onboarding OM SDK data from an integrator said George W. Ivie Executive Director and CEO Media Rating Council. We encourage companies to integrate and use OM SDK.In the past a lack of consistency in measurement artificially inhibited the growth of mobile in-app advertising Paul Longhenry Senior Vice President of Strategy Corporate and Business Development Tapjoy. The Open Measurement SDK gives our advertising partners an unprecedented level of transparency and measurement by enabling the independent third-party reporting of their choice. Currently around 75 percent of our inventory is OM-enabled and measurement is no longer the inhibitor it once was.