📋 Tender Overview
Scope :
Vision Plus Kenya’s Sh125 Million local plant to stir home appliance, consumer electronics market
It is the first of its kind in Kenya where demand is anticipated to grow at about 4 percent annually, with the total volume of products sold in Kenya alone expected to rise to 23 million units in 5 years.
The firm announced its investment in the Sh125 million plant to expand its product range consisting of two initial product lines and is informed by the firm’s strategic shift from importing to building locally designed appliances that include smart televisions, refrigerators, audio systems, wearables, and accessories targeting underserved and emerging populations.
Home appliance and consumer electronics manufacturer Vision Plus Kenya is setting up the first-ever local plant for smart televisions and audio entertainment systems.
project demand for home appliances will grow at about 4 percent annually, with the total volume of products sold in Kenya alone expected to rise to 23 million units by 2029. This exponential growth will be driven mainly by population growth, rapid urbanisation, an expanding middle class and changing lifestyles of the rural and urban dwellers, explained Bhojwani, noting that more people are also expected to consider replacing older, less energy-efficient models for newer products engineered to meet modern standards.
